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AI SEO & LLM optimisation

Tactical AI SEO Services

We combine more than a decade of SEO experience with the latest LLM SEO, ChatGPT SEO, GEO and AI search optimisation strategies to improve how your business is found, understood and represented across both conventional and AI-powered search.

Get Found Where Your Customers Search

Be present when your customers search, compare and choose. Strong SEO today means earning visibility across Google, AI Overviews and LLMs such as ChatGPT, particularly where that visibility can influence consideration and demand.

Increase your share of search, outperform competitors and strengthen your presence throughout the buying journey. The focus is simple: more qualified visibility, more opportunities and greater organic growth.

Our AI Search Optimisation Covers

ChatGPT and other major LLMs

Google AI Overviews

Generative search experiences

Conventional organic search

Brand mentions and AI citations

Commercial prompts and questions

Third-party sources influencing AI responses

ChatGPT & LLMs

SEO for ChatGPT and LLMs

When customers ask ChatGPT about solutions like yours, your brand should be part of the conversation.

Our ChatGPT SEO and LLM SEO strategies help increase your visibility, strengthen how your brand is represented and improve your position against competitors across commercially relevant AI searches. We focus on the conversations that drive discovery, consideration and buying decisions, turning stronger AI visibility into measurable business value.

That can include:

Improving how clearly your products, services and expertise are represented

Building deeper topical authority

Identifying content and information gaps

Strengthening relevant entities and their relationships

Earning authoritative third-party mentions and citations

Improving technical accessibility and site structure

Creating content around commercially important questions and prompts

Strengthening existing pages rather than simply producing more content

GEO Services for Generative Search

Generative Engine Optimisation (GEO) helps your brand earn greater visibility across AI-generated answers, but the strongest results come when GEO and SEO work together.

Strengthen the signals that influence both traditional and AI search, increase your presence in relevant AI answers and close the visibility gaps competitors are using to gain an advantage.

Our GEO services connect your website, content, authority and wider digital presence around one goal: greater visibility where your customers are searching, researching and making decisions.

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Google AI

SEO for AI Overviews

AI Overviews are reshaping Google search and creating new opportunities to capture visibility across high-value searches.

Our SEO for AI Overviews strengthens your presence across both AI-generated results and traditional organic search, helping your brand earn greater exposure without compromising existing SEO performance.

Our AIO services focus on the opportunities that matter commercially: increasing visibility, protecting your share of search and strengthening your position against competitors as Google search evolves.

 

strategy

What we do

AI search optimisation doesn’t need to be complicated for the sake of it.

We start by understanding your market, customers and commercial priorities. Then we establish where you currently stand.

Measure Your AI Visibility

We track the questions and prompts that matter to your business and establish how frequently your brand and competitors appear.

 

Understand Why Competitors Are Winning

We analyse competing brands, content, citations, authority signals and third-party sources to identify where their advantage comes from.

 

Find the Gaps

We identify missing content, weak topical coverage, technical barriers, unclear brand signals, and authority gaps that are holding back your visibility.

 

Prioritise What Matters

Not every opportunity deserves your resources. We prioritise recommendations based on potential commercial impact and feasibility.

 

Implement and Improve

We work with your content, development, PR and marketing teams to put the strategy into practice and continually refine it as search evolves.

 

Measure Your AI Visibility

We track the questions and prompts that matter to your business and establish how frequently your brand and competitors appear.

 

Understand Why Competitors Are Winning

We analyse competing brands, content, citations, authority signals and third-party sources to identify where their advantage comes from.

 

Find the Gaps

We identify missing content, weak topical coverage, technical barriers, unclear brand signals, and authority gaps that are holding back your visibility.

 

Prioritise What Matters

Not every opportunity deserves your resources. We prioritise recommendations based on potential commercial impact and feasibility.

 

Implement and Improve

We work with your content, development, PR and marketing teams to put the strategy into practice and continually refine it as search evolves.

 

Build the Signals AI Search Relies On

Strong AI visibility depends on more than content volume. Your brand needs the authority, relevance and credibility to be recognised as a trusted source across search and LLMs.

Strengthen the signals that matter across your website and wider digital presence, from high-value commercial and expert content to authoritative third-party mentions, industry sources and citations.

Our LLM SEO and GEO strategies help turn that authority into stronger visibility, greater competitive presence and more opportunities to influence customers throughout their buying journey.

 

Strong AI Visibility Starts With Strong SEO

AI hasn't made technical SEO irrelevant.

If search engines can't efficiently crawl, render, index or understand your website, you already have a problem.

Our technical specialists assess the foundations that support both conventional and AI search visibility, including:

  • Crawling and indexation
  • Website architecture
  • Internal linking
  • JavaScript rendering
  • Structured data
  • Canonicalisation
  • International SEO
  • Page performance
  • Content accessibility
  • Entity relationships

We don't hand you a 200-page automated audit and call it strategy.

Issues are manually reviewed, prioritised and translated into recommendations your development team can actually use.

 

Measure More Than Rankings

Conventional SEO gives us rankings, traffic and conversions. AI search introduces another layer of visibility to measure.

We bring those signals together.

Depending on your market and strategy, reporting can include:

  • AI brand mentions
  • LLM visibility
  • Commercial prompt visibility
  • Competitor share of voice
  • AI citations and referenced sources
  • Google AI Overview appearances
  • AI brand sentiment
  • Organic rankings
  • Organic traffic and conversions

This lets us answer a much more useful question than "Are we appearing in ChatGPT?"

Are we becoming more visible when potential customers research the products, services and problems that matter to our business?

 

Experienced SEO. Built for What Comes Next.

Our senior team brings more than a decade of experience solving complex SEO challenges for ambitious businesses and global organisations. We apply that experience as search evolves, using testing, measurement and observation to understand where new opportunities can deliver meaningful value. Every recommendation is considered within your wider search strategy, bringing SEO, GEO and LLM optimisation together to strengthen performance across the entire search landscape. The result is a commercially focused strategy built around your market, competitive position and growth objectives.

AI Marketing

AI Marketing Solutions Built Around Search

Our AI marketing services focus specifically on how AI is changing search, discovery and brand visibility. We aren't a general-purpose AI agency. We use search data, AI visibility analysis, technical SEO, content strategy and authority development to help businesses adapt their organic marketing strategy as customer behaviour changes. That means practical AI marketing solutions tied to measurable search and business objectives, rather than implementing AI simply because it's new.

15+
Years of experience
4.8/5
Clutch rating
20+
Target Countries
100%
Dedication
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asked and answered

AI SEO FAQs

AI SEO is the process of improving your visibility across search experiences influenced or generated by artificial intelligence. It extends conventional SEO to consider platforms and features such as ChatGPT, other LLMs and Google AI Overviews.  

LLM SEO focuses on improving how a brand, product, service or website is understood and surfaced by large language models.
It can involve content, technical SEO, topical authority, entities, citations and third-party brand signals. The exact strategy depends on where and how your target audience uses LLMs during research and decision-making.

An effective SaaS SEO strategy doesn't just grow traffic for the sake of numbers, but also allows us to:

  • Increase visibility across various Search Engines, including AI
  • Increase brand awareness
  • Attract the desired target audience
  • Guide users through various stages of their journey
  • Improve conversion rates
  • Grow lead generation
  • Potentially decrease the overall cost per acquisition
  • Surpass the competition

ChatGPT SEO focuses specifically on improving your brand's visibility and representation within relevant ChatGPT responses.

It isn't about achieving a conventional ranking position. Instead, ChatGPT SEO optimisation looks at the information and authority signals that help ChatGPT understand your business and its relevance to particular questions.

Yes, but SEO for ChatGPT isn't the same as conventional Google SEO.

There is no guaranteed technique that makes ChatGPT recommend a particular company. We instead identify the prompts, topics, sources, content and authority signals associated with relevant responses and develop a strategy to strengthen your presence.

GEO stands for Generative Engine Optimisation.

GEO services focus on improving brand visibility within answers generated by AI platforms. In practice, there is significant overlap between effective GEO and good SEO, which is why we approach them as parts of the same search strategy.

AIO services focus on improving visibility within AI-powered search experiences, particularly Google AI Overviews.

Our approach combines analysis of AI Overview results with technical SEO, content and authority optimisation rather than treating AIO as a standalone marketing channel.

No.

AI is changing how people search, but conventional search engines continue to play a significant role in discovery and decision-making.

The stronger strategy is to understand how SEO, AI Overviews and LLMs interact and optimise for the wider search journey.

No.

AI responses and AI Overviews are dynamic and can change according to the query, model, context and available information.

We measure current visibility, identify opportunities and systematically improve the signals associated with your brand. We won't promise a guaranteed ChatGPT recommendation because there is no credible basis for doing so.

Is Your Brand Visible in AI Search?

Your customers are already using AI to research markets, products and businesses. </br The question is what they're finding when they do. We can show you where your brand currently stands, where competitors have the advantage and what you can do about it.

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