4 min read In today’s digital marketing world, one practice that proves significant in the success of a digital marketing strategy is Search Engine Optimization (SEO). It is considered a tool used to improve your website’s ranking in
18 min read Business owners sometimes have to jump through many hoops before getting a customer. You need to grab their attention with an ad or relevant content, then take them to a landing page where you must
4 min read For many years, Google has been known for making high-quality search results available to billions of users all over the world. Today, most people do not even have to think twice about which search engine
5 min read Of course, your business website and social media contain carefully written and curated content: from thought leadership pieces through to product descriptions. It goes without saying that the content is fully optimised. But, is it
4 min read At its heart, SEO is about one thing: getting the user to your website. The data is unequivocal: sites that rank on the first search results page get more than 80% of the traffic. With
4 min read According to a recent survey, 72% of B2B respondents look at blogs at some point while making a purchase. Another survey noted that 61% of respondents are more likely to buy from a business that provides consistent, high-quality
4 min read When it comes to creating content, one of the biggest things that trip people up is proper keyword research. It’s not just important that your website uses keywords, but that you use the right keywords
8 min read What are the most common SEO myths? Are you making unnecessary mistakes with your SEO, and if you are, why is it dangerous for your site? We take the lid off a few of the
5 min read Today, the Internet is an essential part of our daily life. So you may have been running your business for a while, or it might be a fresh startup, either way, one of the essential
