6 min read SEO as part of digital marketing is considered to be a long-term strategy. However, many business owners, webmasters, and even marketing specialists struggle to envision what it actually means, falling roughly into two camps: Those
12 min read Before the Basics – Why it is so Important Even before you begin thinking about marketing your business online, there are several tools that you need to have in place to be able to successfully
3 min read Building backlinks is a highly controversial topic within the SEO community. It’s been a long time since 2012, when Google launched Penguin on its crusade against the manipulation of search results and paid link building.
3 min read Whether you are an SEO specialist, digital marketing manager, content writer, or just a marketing enthusiast, you probably heard this phrase “Content is King”. If you follow certain digital marketers, you’ve probably heard that the
5 min read What is the Best Choice for Your Needs? Although the essence of the job is very similar if not the same, in-house SEO and outsourced marketing specialists can bring different value to your business. In