4 min read For many years, Google has been known for making high-quality search results available to billions of users all over the world. Today, most people do not even have to think twice about which search engine to use when looking up a product, service, or information online. They simply have to “Google it.” The phrase has

5 min read Of course, your business website and social media contain carefully written and curated content: from thought leadership pieces through to product descriptions. It goes without saying that the content is fully optimised. But, is it delivering the best results it can … and what can you do about it? Before we get to how to

4 min read At its heart, SEO is about one thing: getting the user to your website. The data is unequivocal: sites that rank on the first search results page get more than 80% of the traffic. With so much competition for these few top spots, even the tiniest SEO advantage can be the difference between generating leads

4 min read According to a recent survey, 72% of B2B respondents look at blogs at some point while making a purchase. Another survey noted that 61% of respondents are more likely to buy from a business that provides consistent, high-quality content.  Consistent. High-quality. There’s a lot at stake if you get this wrong. Let’s take a look at 5 essential

4 min read When it comes to creating content, one of the biggest things that trip people up is proper keyword research. It’s not just important that your website uses keywords, but that you use the right keywords in the right way. So, what do the right keywords look like? Everyone knows that keywords are essential Google firmly

8 min read What are the most common SEO myths? Are you making unnecessary mistakes with your SEO, and if you are, why is it dangerous for your site? We take the lid off a few of the common SEO myths to help you separate facts from fiction. Mistaken beliefs, inaccuracies, and confusion abound in SEO. And dare