Did you know that 27% of the global internet user population conducts voice searches using their devices? Any website owner needs to give this information the right attention. Unfortunately, it looks like old SEO practices will not be enough to compete in the evolving digital market.
Another reason why you need to begin your website optimisation for voice search and video is because they can successfully generate a significant amount of website traffic. Voice search, in particular, is becoming an integral element for web browsing. In addition, the convenience and simplicity users gain from using voice search make it a huge hit among all generations.
Enhancing your website to make it search-engine friendly is an effective strategy that digital marketers put at the core of their goals. Knowing what people are searching for and how they are doing it can help you create better strategies to boost your brand’s online presence.
Why Does Your Website Needs SEO Optimisation?
SEO is an essential part of any business’ effective marketing strategies. However, if you haven’t fully realised its importance, let us discuss a few reasons why SEO optimisation is needed.
Having an optimised website can drive in more traffic.
In a nutshell, SEO’s main goal is to improve rankings on search results. However, the actual purpose of getting higher rankings is to drive in more traffic for your site, and hopefully, get this traffic converted to customers and leads.
The easiest way to grow your organic traffic can be as simple as developing your website to make it SEO-friendly and useful for your target audience at the same time. Optimising your website for conversions, it helps guide your visitors toward a goal which can either be converting them as paying customers or adding them to your email list.
Focusing on SEO optimisation will further bring you close to achieving your marketing goals that simultaneously builds an even better relationship between your website and search engines.
SEO optimisation helps target users find your website
The target audience is likely to actively search for websites that fit the needs or information they are searching for. Commonly, these consumers turn to search engines to look for the products or services they need.
Most of these consumers use search engines first to learn more and be familiar with new businesses, while others only use search engines when they’re ready to buy.
That concludes that having your business show up in the search results can successfully make you a part of a user’s search process.
It gives users an improved experience.
Google is committed to providing its users with only the best possible results. Therefore, most of their algorithm updates are focused on ensuring that users are directed solely to websites that provide users with relevant content and offer a great user experience.
Continuously improving your website performance to directly impact user experience and turn sales and revenue conversions in the long run.
Why Should You Optimise for Voice Search?
According to the 2019 Adobe survey, 48% of users are more inclined to use voice assistants when doing general web searches. Therefore, if you don’t optimise your site to fit this feature, you will lose a significant amount of potential visitors. On the other hand, making your site voice search friendly will drive in more traffic.
Ways You Can Try To Optimise Voice Search
Now that you have a fair understanding of why it’s essential to optimise for voice search, it’s time to figure out how you can. Three ways you can do this:
Prioritise Your Content
Your content is going to be the most important part of voice search optimisation. Because voice search queries are more likely to be phrased as requests or questions, and only 29 words are the average length of voice searches, your brand’s content strategy will play a crucial role as you will need to focus on long-tail keywords to make it work.
Making Your Website Mobile-friendly
As Google shifted to Mobile-First Indexing, it’s been noted that over 88% of “near me” voice searches are made using mobile devices. For your website to get more traffic, it should be mobile accessible. As you optimise to go mobile-friendly, integrate features such as AMP pages specifically helpful for voice search capabilities.
Incorporating Structured Data
Due to the focus placed on semantic search, incorporating structured data in your website pages will enable search engines to get a clear idea of your content. Aside from quality and relevance, structured data is also proven advantageous in claiming rich features which are known results when voice searching.
Why Should You Optimise for Video?
Along with voice search, there’s been a growing impact optimising for video brings. Most internet users are becoming more attracted to video content they can consume. Having a well-made video on your website can generate an impressive amount of clicks and interest in visitors organically, which can help maintain traffic in the long term.
Choosing the video to use and where to place it will matter, too. For example, placing a high-quality video on your landing page can increase the amount of time viewers spend on your website and therefore increase the chances of converting leads to paying customers.
Ways You Can Try To Optimise Video
Begin by verifying that your videos can be indexed. A way to do it is by having a valid thumbnail for your chosen video. You can also implement keywords in your video. Providing a creative and attention-grabbing title and description will help your video reach its targeted audience as keywords work on websites.
One powerful tool you can use for this is YouTube. It serves as the best place to publish your video to attract viewers naturally and gain attention outside your website.
Keeping Up With These Trends
Optimising your website to make it search-engine friendly can be a never-ending cycle. Your website changes along with your business, as well as your SEO practices. Even in these changes, SEO remains to be important.
Keeping a well-optimised website can help the success of your brand in every aspect. It starts by simply attracting potential customers from the target audience that finds your website and then turning them into paying customers. Remember that your website is one of the main weapons for your business’ success in the digital market industry.