SEO Content Strategy Services
A comprehensive and SEO-friendly inbound content marketing strategy can be a transformational method of successful lead generation and sustainable growth. When it comes to content development, we believe in exceptional quality and true value to users. This means that every content piece should have proper planning, structure, and a clear thought process.
Content strategy essentials
Our SEO-driven content marketing services combine in-depth keyword research and niche/market/industry analysis, competitor overview, search trends, best practices, and on-page optimisation essentials to provide a bespoke inbound content strategy to attract your target audience on every step of their journey.
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Once we have all the necessary information, we will start our in-depth content research by analysing relevant keywords, competitors’ content strategies, industry trends, audience interests, challenges, alternative or complementary solutions, and more. This will help us to build our core topics and establish a direction to expand on as we move forward.
Once we have an initial inbound content strategy developed, we will start working on a tailored editorial plan outlining what and in which order will be covered within the next 1 to 6 months in advance, making sure that the content creation process will go as smoothly as possible. This plan can involve and will be adjusted based on the changes in the landscape and the latest trend as we move from month to month.
At this stage, we will start working through topics, and provide detailed recommendations on content creation for your writers (in-house or outsourced). This will include detailed information on the optimal word count, content structure, heading and subheading, specific information that must be included, notes on the voice, keywords to mention, and what to avoid all while connecting each piece with the rest of the website content and business.
QA & Content Optimisation
Once written, we will review each and every content piece, ensuring all guidelines and elements are in place. We will ensure to send any content that is not up to par back to the writers, along with detailed explanations and guidelines on how to fix all the issues.
Content Visibility Improvements
Ensuring the highest quality of content is only one side of the coin when it comes to its potential performance in SERPs. The other part of the recipe is aiming to take up as much real estate on the SERPs as possible. This can include specific schema recommendations, changing the content/page structure, additional and complementary content creation. If there is a relevant SERP feature, from definitions and FAQs to recommended images and videos, we will try to get you there.
Progress Evaluations & Expansion
When it comes to content marketing, there is always room for improvement as trends and search behaviours change over time. Therefore, regular data analysis and progress reviews are imperative for sustainable growth and continuous progress. Once the content strategy execution starts, data will become our compass, ensuring we are staying on track and moving in the right direction.
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FAQs about our Content Strategy approach
When it comes to a successful and effective inbound content marketing strategy, there is no one-fits-all approach. The content volume and density required depends on your goals, organic competition, user demand, limitations, and many other factors. And remember, quality always comes ahead of quantity.
Since a successful content marketing strategy should always be user-centric, the first step to make it work would be to identify your desired audience, their pain points, interest, and expectations. Support and education are the driving trust factors when it comes to effective content strategy.
Our goal is to connect the pain points, interests, and expectations of your target audience with your product and services in a way that they would find natural and valuable. In our content strategy, we will aim to showcase your expertise, industry knowledge, and know-how to solve the issues your potential customers are facing.
When it comes to content marketing results, there is no universal answer. The timeline of your progress would depend on content development speed, seasonality, SEO difficulty, competition, website power, and even technical website performance. If there isn’t a single factor that could slow the progress, then on average, you would expect the results in 3 to 6 months. However, the goal of an effective SEO content strategy is to bring stable and sustainable results quarter after quarter, year after year. Content strategy should always be approached as a long-term strategy as it matures over time.
Yes. We have broad experience working with B2B and B2C businesses (and their combinations) in various complex industries such as Healthcare, MedTech, medical devices and services, Pharma, HighTech and innovative technologies, Software, SaaS, FinTech and more.
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